Sunday, July 24, 2011

Marriott Franchise Weekly Update Idea

A great idea to energize the Concierge Lounge in your hotels....

JW Executive Lounge Guests Enjoy Champagne Workshops
Continuing to find ways to engage key and repeat guests, the JW Chicago Marriott created and hosted their first GM’s cocktail reception in the Executive Lounge. Brittany Hollins, Guest Experience Manager, invited all Elite members in-house to participate in a themed evening cocktail.

The theme for this first time was the JW Wine Ambassador program and focused on Champagne and sparkling wines. Chefs Michael Reich and Pettorossi prepared an upgraded hors d’oeuvre presentation that paired well with champagne/sparkling wine. Throughout the cocktail, the chefs engaged the guests to discuss the local and crafted meal items. The menu included Heirloom tomato gazpacho, a selection of local cheeses; tri-colored potato chips with truffle and parmesan; and petite feast grilled beef tenderloin and soufflĂ© bĂ©arnaise. Dessert selections included assorted truffles, chocolate dipped strawberries and petite mini pastries.

To entertain and educate guests, there were two separate workshops (duration 30 minutes, 5-6 guests at a time), facilitated by the hotel’s wine ambassadors. Additionally, a local Moet & Chandon representative facilitated a tasting of three champagnes and gave a great talk about the wines’ histories, the story of the champagne houses, and champagne making in general. There was a wine and food pairing workshop, where the wines on the JW Wine Ambassador tasting mats were being tasted with amuse-bouche portioned food items done in a private media room. Enjoy some photos of the event.

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